Alcon Canada
Corporate folder

thanks to Brett Shaw and Kim Dempsey


Who

Alcon's corporate audience includes new employees, hospital administrators and buyers for major pharmancy chains.

What
The folder and its inserts provide a general overview of the firm's diverse operations and markets as the international leader in surgical and pharmaceutical products for vision care.

Why
With a wide range of products and services focused on highly specialized customers, Alcon found that few of its stakeholders had a clear vision of the business as a whole. Better understanding of its diversity would help to foster stronger links between operational areas and across market segments.

Excerpt:

VISION
To see a world in a grain of sand
And heaven in a wild flower
Hold infinity in the palm of your hand
And eternity in an hour.
- William Blake

A glint of light. A splash of colour. Shadows resolve into familiar shapes.
Sight, our window to the beauty and wonders of nature, is truly among life's most precious gifts. For more than a half-century, the protection and restoration of sight has been the sole purpose of Alcon. And this single-minded vision has made us leaders of the eye-care industry, throughout the world…