feed-lot operators across Canada.
Ads and collateral withcopy focused on the return-on-investment resulting
from the improved weight-gain in cattle as a result of parasite control with Cydectin.
The financial benefits were reinforced by a new rebate program and product
Parasite control was widely regarded as a cost-of-business rather than
a profit maker. The mailer presented test results showing the real financial
gains to be made with Cydectin, compared to competitive controls. The creative
took a humorous slant on dramatizing the rebates by showing extravagantly
detailed boots as "something nice" that cattlemen could buy
with their extra cash from Cydectin..
Buy Yourself Something
Treat Your Herd With Cydectin for Parasite Control That Pays Off
An independent university 112-day pasture trial concluded
that beef calves treated at turnout with CYDECTIN® Pour-On gained
o 59.4 lbs. more than Control
o 33 lbs. more than Ivomec®Pour-On (p=NS)
o 15.4 lbs. more than Dectomax* Pour-On (p=NS)
o 11 lbs. more than Ivomec® Eprinex (p=NS)
More for your money
Choose CYDECTIN®Pour-On this fall and you can get up to $100 rebate
when you buy at your local veterinary clinic.
Compare our CASH FOR CATTLEMEN rebates:
$100 on every 10L
$50 on every 5L
$25 on every 2.5L