GE Glegg
WaterGenie ad

thanks to Mary Longo


Who

Primarily focused on plant managers, plant engineers and operators responsible for process and cleaning water in steam power, chemical processing and electronics production.

What
A launch ad to introduce a new web-based "configurator" service enabling buyers to develop a complete specification for water purification without waiting.

Why
Driving prospects to the website would allow them to experience the speed and simplicity of the service immediately. The "genie's lamp" provided a distinctive image inudstrial magazines that would reinforce the coonfigurator name and website address..

Excerpt:

Wishing For An Easier Way to
Spec Your DI Water System?

With GE WaterGenie, your wish is our command!
GE WaterGenie is the first online configurator for industrial water systems. It's designed to lead you step-by-step through the key information required to design DI water systems under 100gpm. So now you can source, configure and price industry-standard equipment, then get a comprehensive proposal tailored to your application in less than 30 minutes...