Hewlett Packard
C3P package admail

thanks to Ron Cybulskie


Who

A targeted mailing to engineers, designers and IT managers among automotive manufacturers supplying Ford Motor Company.

What
A roll-folding mailer revealed a special "C3P seat" solution bundle comprised of I-DEAS software for CAD/CAM and CAE ("I need it!”) pre-loaded on a choice of HP workstations (“I want it!”) plus low-cost financing (“I can't believe it!”.

Why
The target audience was under pressure from Ford to conform with the C3P solution standard as quickly as possible. The resulting demand for high-powered software created a window of opportunity for HP to extend its leadership in engineering workstations with cooperation from Ford and the software vendor.

Excerpt:

I need it!

If Ford wanted to standardize on crayons for its global product development, I'd be designing with crayons. Lucky for me, Ford standardized on C3P with I-DEAS from SDRC. A C3P “Solution Seat” would give me the complete tool set I need to increase my productivity and to keep me in business with Ford. From hardware to software to support and custom training, it's everything I need to be part of Ford's global implementation.

I want it!

Oh, yeah! This is the only way to work!
Hewlett-Packard sure knows how to make life easier for a hard-working engineer. Just look! Powerful HP PA-8500 and Intel Pentium III processors, HP VISUALIZE-fx 2 graphics subsystems; increased disk, RAM and I/O capabilities deliver 2x performance over existing systems. Plus the choice between UNIX and Windows NT. These HP VISUALIZE Workstations really are built for people like us - the people who solve the really tough design problems and have to deliver those solutions fast...