thanks to Ron Cybulskie
in wireless systems for Ontario's "MUSH" market: municipalities,
schools and hospitals..
The brand definition was built around the theme of "Connecting Communities"
with messaging focused on the firm's specialized knowledge of the Ontario
market and community infrastructures.
Municipal agencies were under pressure to upgrade the information architecture
and to ensure "equal access" throughout their jurisdictions. Costly
upgrades required buy-in from elected decisionmakers who tended to favor
well-known multinational vendors of cable-based networks. PacketWorks
needed a clear identity to create opportunities to demonstrate the wireless
alternative before MUSH committees decide on their short-list..
(from the Brand Profile)
major international corporations; billion-dollar giants in the global
village...PacketWorks is a more accessible organization; a knowledgeable
source that responds nimbly to local needs. Where the big name companies
know the world, PacketWorks knows the communities of Ontario...
- PacketWorks is Ontario's specialist; we know "the lay of the
land" (geographically and technologically) to deliver the most
efficient and most cost-effective network design
- Trust the source your neighbors trust; nobody has solved more of
Ontario's community networking problems than PacketWorks
The responsible choice
- PacketWorks ensures that both rural and urban users in the community
have fair access to the advantages of the municipal networks
The informed choice
- Make an informed decision; ask us for the straight facts on high-speed