thanks to Brett Shaw and Kim Dempsey
Alcon's corporate audience includes new employees, hospital administrators
and buyers for major pharmancy chains.
The folder and its inserts provide a general overview of the firm's diverse
operations and markets as the international leader in surgical and pharmaceutical
products for vision care.
With a wide range of products and services focused on highly specialized
customers, Alcon found that few of its stakeholders had a clear vision
of the business as a whole. Better understanding of its diversity would
help to foster stronger links between operational areas and across market
To see a world in a grain of sand
And heaven in a wild flower
Hold infinity in the palm of your hand
And eternity in an hour.
- William Blake
A glint of light. A splash of colour. Shadows resolve into familiar
Sight, our window to the beauty and wonders of nature, is truly among
life's most precious gifts. For more than a half-century, the protection
and restoration of sight has been the sole purpose of Alcon. And this
single-minded vision has made us leaders of the eye-care industry, throughout