TLI copywriting & creative
 


My Experience

  • Business-to-Business

  • High Tech

  • Heavy Equipment

  • Healthcare

  • Charities

  • Travel

  • Transportation


My experience in advertising and marketing includes more than 20 years working with ad agencies, production studios and freelance clients in the B2B sector.

For most of that time, I was creative director, then director of research & planning, for one of the 10 largest Canadian-owned agencies in the country, helping to build it from less than $2 million to more than $30 million in revenues.

After more than 15 years, I took the opportunity to become creative director for one of the region’s top shops in technology marketing, where we focused on accelerated programs for brand development and new media for emerging high–tech companies.

In 1999, I returned to my home in London, Ontario to begin building my own freelance practice.

And that brings you right up to today …

My References

 

“Lyn knows how to translate features and functions into real benefits that our prospects understand. His ability to distill information into compelling ads, direct mail and press articles has contributed significantly to the growing awareness of Virtek in our marketplace and to the generation of leads for our sales channel.”

“Lyn Ibson has a great knack for asking the right questions. His ability to get inside the hearts & minds of his audience has made him a valuable part of our business team, bringing the “voice of the customer” to all our marketing programs.”

“Lyn's a seasoned communicator. He works strategically and always delivers ideas and messaging that meet the communication objectives. He's serious about his craft, and it shows in the end result.”

“I have worked with Lyn since 1980 and I continue to do so because he listens. Because he thinks before he speaks or writes. Because he partners well. Because he can find the crucial core of any problem/issue which usually eludes others but becomes obvious once it's revealed. (This is worth the price of admission alone). Because he takes risks that are craftily still centered in pragmatism. Because his copy is right the first time or you would not be seeing it.”

Rob Chilvers , Coordinator
Fanshawe College
School of Graphic Design

My Clients

 

Abaci Business Solutions ·   Able-One Systems ·   Alcan Cable ·   Alcon Canada ·   Allison Transmissions ·   Ayerst - Cydectin · Bomag · The Bradford Exchange  ·  Canadian Diabetes Association · Childrens's Hospital of Western Ontario Foundation  ·  City of London ·   City of Peterborough ·   Communitech ·   Computer Logics ·   Continuum Solutions ·    Dashwood Windows ·   Delco Systems Operations · Detroit Diesel ·  Ernst & Young ·   Executive Technologies ·   Fakespace Systems · Farms.com · Fruehauf/Trailmobile ·  GardGroup Inc · GE Glegg ·   Gentek Building Products · GM Defense Group · GM Locomotive Group · Hampton Laser Centers · Hanna's Fantasia Party · Hewlett Packard ·  Inhouse Solutions ·  IntegrateIT · Joy Manufacturing  ·  Komatsu Canada ·  Lawson Research Institute · Linmor Technologies Inc. ·  Livingston International ·   Marcam/Avantis ·   National Auto League ·   Nortel ·   Object Arts ·   Oliver Rubber · Oracle Corp. ·   Oracle – The Assistance Group ·   Packetworks Inc. ·   Peer Direct ·   Quadro Engineering Corp. ·   Robarts Research Institute ·   S-S Technologies, Inc. ·   Sunshine Dreams for Kids ·   Sykes - Clinidata ·  Thomas Cook Travel · Thomas Equipment  · Trademart / Visible Advantage ·   Transplant International ·   Trojan Technologies · Unifin International  · UWO Clinical Neurological Sciences ·   UWO Research Park ·  Verriez Executive Search  ·   Virtek Vision ·   Volvo/Champion Road Machinery ·    Waterloo Maple